AI Insights · Timothy · October 2021
Top 5 Beauty Retail Apps on Android in Italy Q3 2021
In Q3 2021, Douglas - Parfüm & Kosmetik led the beauty retail app market in Italy with consistent weekly downloads and active users. Other apps like Bottega Verde and LOOKFANTASTIC -Beauty Shopping also showed notable user engagement.
In the third quarter of 2021, the performance of the top beauty retail apps on the Android platform in Italy showcased some interesting trends. Here’s a closer look at the top 5 apps based on weekly downloads and active users.
Douglas – Parfüm & Kosmetik demonstrated a steady performance in weekly downloads, peaking at approximately 5.5K in the last week of September. The app's weekly active users ranged from 22.7K to 26.8K, indicating a consistent user base throughout the quarter.
Bottega Verde saw a significant increase in downloads in the first week of August, reaching around 4.4K. The app maintained a healthy engagement with weekly active users growing from 2.8K in late June to over 7K by the end of September.
versione obsoleta - Sephora experienced a fluctuating download trend, peaking at about 3K in mid-September. Weekly active users showed a slight decline, starting at 19.6K in late June and dropping to around 17.3K by the end of September.
LOOKFANTASTIC -Beauty Shopping experienced a peak in downloads mid-August, with around 1.9K downloads. Active user numbers were relatively stable, peaking at 15K in the same period before gradually declining to about 11.1K by the end of the quarter.
PASSIONE BEAUTY showed a notable peak in downloads in late August, reaching approximately 1.8K. The app maintained steady weekly downloads around the 1K-1.8K range throughout the quarter.
These insights highlight the varied performance and user engagement levels of beauty retail apps in Italy. For more detailed data and additional insights, visit Sensor Tower.